For over a decade, I’ve immersed myself in the world of digital media and technologies, leveraging various research methods to understand audience behaviors and preferences. My journey has been both practical and academic, with highlights including leading innovative UX research projects on AI at Benefits Data Trust (BDT) and coauthoring a book on UX research methods for media and communication studies.
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.
Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field. Readers are taken through the entire research design process, with an outline for preparing a study, a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods.
Urszula Pruchniewska, Ph.D. 
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